July 26, 2025

How Chumz App Is Using Gamification to Drive Financial Inclusion Across Africa

12 minutes

In this Mission Matters episode, Adam Torres interviews Samuel Njuguna, CEO & Founder of Chumz App, about how his savings and investment platform uses gamification and behavioral psychology to promote financial inclusion across Sub-Saharan Africa. With over $50 million saved toward 1 million+ goals, Sam shares his mission to make saving seamless, social, and culturally relevant—starting with Kenya and expanding across the continent.

This interview is part of the Milken Global Conference coverage by Mission Matters. Big thanks to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Milken Institute⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for inviting us to cover the conference.

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