How CMOs Commit with Margaret Molloy

How CMOs Commit with Margaret Molloy

By Margaret MolloyBusinessMarketingManagement
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How CMOs Commit with Margaret Molloy episodes

  • Silver Economy (Part 2) with CMOs Michelle Froah (MetLife), Kerry-Ann Betton Stimpson (JMMB Group Jamaica), Michael Joseloff (Fortune), Sonita Lontoh (HP), Russell Barnett (My/Mochi)
    S3 E3: May 5, 2021: Margaret Molloy is joined by Michelle Froah (SVP, Global Marketing Strategy and Sciences, MetLife), Kerry-Ann Betton Stimpson (CMO, JMMB Group Jamaica), Michael Joseloff (CMO, Fortune), Sonita Lontoh (Global Head of Marketing, Personalization, 3D Printing and Digital Manufacturing, HP), Russell Barnett (MD + CMO, My/Mochi) and their parents or mentors.
    During the intergenerational conversation, the panel challenged assumptions about retirement, learned how marketers could communicate effectively without condescension and examined why building—and maintaining—trust is paramount among this demographic. CMOs also share their learnings and their commitments as leaders to engaging the Baby Boomer generation.
    58 min
  • Countdown to Earth Day with CMOs Frank Cooper (BlackRock), Meg Galloway Goldthwaite (The Nature Conservancy), Kimberly Kupiecki (DuPont Water Solutions), Catherine Keogh (Kerry) + Akshay Gupta (Corning Gorilla Glass)
    S3 E2: April 13th, 2021. Margaret Molloy is joined by Frank Cooper (Senior Managing Director and Global Chief Marketing Officer, BlackRock), Catherine Keogh (Group Vice President, Corporate Affairs and Communications, Kerry), Meg Galloway Goldthwaite (Chief Marketing and Communications Officer, The Nature Conservancy), Kimberly Kupiecki (Global Leader Sustainability, Advocacy, Communications, DuPont Water Solutions) and Akshay Gupta (Director Strategic Brand Marketing, Corning Gorilla Glass).
    The panel explored the relationship between environmental sustainability and brand growth at a time when COVID-19 has only accelerated the dialogue around sustainability and the planet. CMOs also answer the following questions: what gives you the most optimism regarding achieving meaningful progress in environmental sustainability, your brand's commitment to driving the sustainability agenda, and as a marketing leader, your commitment to progress on sustainability?
    1 hr 1 min
  • International Women's Day 2021 with CMOs Sanyu Dillon (Penguin Random House), Lisa McKnight (Mattel), Leanne Cutts (HSBC), Carla Piñeyro Sublett (IBM) and Huda Buhumaid (Dubai Holding)
    S3 E1: March 8th, 2021. Margaret Molloy is joined by Sanyu Dillon (CMO, Penguin Random House), Lisa McKnight (SVP, Global Head of Barbie & Dolls Portfolio, Mattel), Leanne Cutts (Group CMO, HSBC), Huda Buhumaid (CMO, Dubai Holding) and Carla Piñeyro Sublett (SVP, CMO, IBM). The panel explored leading with empathy, operating from a place of fearlessness, celebrating the diverse communities that they serve and challenging stereotypes around female leaders and entrepreneurs. CMOs also answer the following questions: how will your brand choose to challenge gender bias and inequality in 2021? And as CMO, what is your commitment to forging a more gender-equal world?
    1 hr 2 min
  • 2021 resolutions with CMOs Lynne Biggar (Visa), Seth Solomons (Equinox), Patricia Corsi (Bayer), Anddria Clack-Rogers Varnado (Macy's) and Reem Abeidoh (LinkedIn)
    S2 E9: December 9th, 2020. Margaret Molloy is joined by Lynne Biggar (CMO, Visa), Seth Solomons (CMO, Equinox), Patricia Corsi (Global Chief Marketing & Digital Officer, Bayer), Anddria Clack-Rogers Varnado (Recent Head of Strategy, Macy's) and Reem Abeidoh (Head of Global Go To Market, LinkedIn). The panel explores shifting customer expectations, the fastest-growing job sectors and why we cannot lose sight of the arduous lessons learned this year.
    CMOs also answer the following questions: what do you predict will be most important to your customers and, in turn, drive growth in your business in 2021, and what is your professional commitment or resolution for 2021?
    56 min
  • Buyer habits with CMOs Doug Scott (Twitch), Catherine Dutton (Atos), Jonathan Bottomley (Ralph Lauren), Steven Wolfe Pereira (Encantos), Teresa May (American Woodmark) and Harold Weghorst (Lenzing)
    S2 E8: December 2nd, 2020. Margaret Molloy is joined by Doug Scott (CMO, Twitch), Catherine Dutton (Global VP, Marketing, Atos), Jonathan Bottomley (Global CMO, Ralph Lauren), Steven Wolfe Pereira (Chief Executive Officer & Co-Founder, Encantos), Teresa May (SVP & CMO, American Woodmark) and Harold Weghorst (Global Vice President Marketing & Branding, Lenzing). The panel explores the increasing demand for personalization, the power of community, the importance of brand messaging, the need for transparency around sustainability efforts and the rise of the subscription economy. CMOs also share their commitments by answering the following question: What has been your most significant learning from COVID-19 regarding consumer habits, and how do you commit to staying in front of those evolving needs?
    1 hr 1 min
  • Silver Economy with CMOs Melissa Hobley (OkCupid), Brendan Delaney (Booz Allen Commercial Business), Katrina McGhee (American Heart Association), Mai Fenton (Superscript) and Deborah Scarano (Pfizer)
    S2 E7: November 18th, 2020. Margaret Molloy is joined by Melissa Hobley (CMO, OkCupid), Brendan Delaney (CMO, Booz Allen Commercial Business), Katrina McGhee (EVP, Marketing & Communications, American Heart Association), Mai Fenton (CMO, Superscript), Deborah Scarano (VP, Senior Launch Navigator, Pfizer). The panel explores how brands impress or alienate the generation of baby boomers, where seniors go for inspiration and what brands are getting it right. CMOs also share their commitments by answering the following question: What were your takeaways, and what is your commitment as a marketer to appeal to this generation?
    57 min
  • Sustainability with CMOs Dan Thomas (UN Global Compact), Filip Engel (Ørsted), Ciara Dilley (PepsiCo), Mark Hanna (Richline Group, Inc., a Berkshire Hathaway Company) and Harish Phadke (RB)
    S2 E6: October 29th 2020. Margaret Molloy is joined by Dan Thomas (Chief Communications Officer, United Nations Global Compact), Filip Engel (VP, Sustainability, Public Affairs & Branding, Ørsted), Ciara Dilley (VP, Transform Brands & Portfolio Innovation, FLNA, PepsiCo), Mark Hanna (CMO, Richline Group, Inc., a Berkshire Hathaway Company) and Harish Phadke (Business Manager to SVP NA Health, RB). The panel explores how brands align their purposes with the UN’s 17 sustainable development goals (SDGs), the opportunity for business leaders to come together and share knowledge for the greater good and the incredible role marketing plays in balancing science with storytelling. CMOs also share their commitments by answering the following question: "What gives you most optimism as it pertains to achieving sustainability goals? And what is your commitment to driving the sustainability agenda?"
    1 hr 2 min
  • Enduring brands with CMOs Brian Kenny (Harvard Business School), Peter Jensen (Moleskine), K. Patrick Davis (Henkel), Paul Fletcher (Coutts) and Karen Kozak (Cargill)
    S2 E5: October 21st 2020. Margaret Molloy is joined by Brian Kenny (Chief Marketing and Communications Officer, Harvard Business School), Peter Jensen (Chief Brand, Innovation & Marketing Officer, Moleskine), K. Patrick Davis (SVP, Head of US Laundry & Home Care, Henkel), Paul Fletcher (Head of Marketing, Coutts) and Karen Kozak (VP, Global Brand, Cargill). The panel explores how enduring brands risk falling behind by resting on their laurels, the importance of trust in products, and why brand should be treated as an investment, not as a spend. CMOs also share their commitments by answering the following question: "What has COVID taught you about relevance, and what is your commitment to maintaining that relevance for your brand?"
    1 hr 4 min
  • Creativity with CMOs Judy Lee (Pinterest), Peter Giorgi (Celebrity Cruises), Sven Rudloff (Uniper), Chris Graham (B&Q) and Souad AlSerkal (Tabreed)
    S2 E4: October 7th 2020. Margaret Molloy is joined by Judy Lee (Global Head of Experential Marketing, Pinterest), Peter Giorgi (CMO, Celebrity Cruises), Sven Rudloff (VP, Brand and Channel Management, Uniper), Chris Graham (Director of Marketing, Planning and Communications) and Souad AlSerkal (VP, Strategic Communications, Tabreed). The panel explores how working remotely can make it easier to corral creative thinkers, writing the new rules of engagement in real time, the resilience of the human spirit and why in some areas, creativity continues to be undervalued. CMOs also share their commitments by answering the following question: "What has COVID taught you about creativity, where do you look for inspiration, and finally, what is your commitment to replenishing your energy?"
    1 hr 3 min
  • Partnerships with CMOs Khaled Ismail (Tetra Pak), Molly Battin (Delta), Sarita Rao (AT&T Business), Narine Galstian (SADA) and Jess Burns (Grubhub)
    S2, E3: September 23rd 2020. Margaret Molloy is joined by: Khaled Ismail (VP, Comms., Europe, Middle East, Central Asia & Africa, Tetra Pak), Molly Battin (VP, Global Brand Marketing, Delta), Sarita Rao (SVP, Marketing, AT&T Business), Narine Galstian (CMO, SADA) and Jess Burns (VP, Brand Marketing & Creative, Grubhub). The panel explores brand partnerships to include marketing collaborations, alliances across product and service delivery in B2B and B2C ecosystems, and initiatives with public, non-profit or community organizations. CMOs also share their commitments by answering the following question: "What are the most important factors in successful brand partnerships, and what is your commitment to building successful partnerships for your brand?"
    1 hr 4 min

About How CMOs Commit with Margaret Molloy

From the publisher's feed

Margaret Molloy interviews 120+ CMOs from influential brands to share real-time brand responses to COVID-19, brand-building insights, and more. Special episodes focus on Gen Z, Pride Month, Sustainability, and Racial Injustice.