There have been many new scientific breakthroughs recently on therapies that can enhance athletic performance and overall health. This week we talked to Jono James the founder of Odin Ice Baths. This ancient tradition of cold therapy has gained serious popularity because of its numerous health benefits through the work of Wim Hoff. Science has found that cold therapy speeds up metabolism, while reducing inflammation, swelling and sore and tired muscles. Furthermore, cold therapy is also linked to improved sleep quality, more focus and even improved immune response. Learn how you can easily implement cold therapy in your daily habits.