Jeff Cole is an artist, a digital media creator and the co-founder of the online retailer, Ikonick. He has a huge Instagram following and his art has been reposted by athletes and celebrities alike. Jeff's upbringing in the Chicagoland area in the 90's gave him a Michael Jordan/Bulls obsession which helped shape his art and his love of sneakers. 

Jeff goes through his early life and how he almost failed art class in college. He talks about how he started Ikonick with is partner Mark Brazil, and why he creates art. You'll hear his advice to young artists and for the first time he gives up some of the secrets to his "formula". Jeff also gives the history of his amazing Michael Jordan/Michael Scott mashup. 

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