Wanna know how to build a local brand with national appeal? Matt @mattgottesman talks to Mike Spangenberg (founding partner of State Forty Eight) on how a startup fashion company partners with local establishments such as the Arizona Cardinals, the Arizona Diamondbacks and the Phoenix Children's Hospital to drastically grow their brand. They also talk about how to create collaborations and partnerships that align, becoming a local favorite and developing community around it, product launches, overcoming obstacles and more...