In this powerful interview, Eli Wininger, a former IDF combat soldier, shares his inspiring journey from the front lines in Gaza to becoming a wellness advocate. He speaks about the deep sense of purpose that sustained him during combat and how those experiences shaped his commitment to health and wellness. Eli emphasizes the importance of consistency in achieving success, whether in the battlefield or in daily life. After facing life-and-death situations, he realized that living a purposeful and healthy life was paramount. Now, through his wellness coaching and health-focused businesses, Eli helps others make sustainable lifestyle changes, highlighting the significance of both physical and mental well-being. This is a story of resilience, transformation, and the pursuit of a life well-lived.

5 Key Take-Aways: • Purpose and Resilience in Combat: The interviewee discusses the deep sense of purpose that drove him during his time in combat. He emphasizes the importance of having a mission or a reason, which in his case, was fighting for his family, country, and heritage. This sense of purpose helped him endure the extreme challenges of war. • Transition from Combat to Wellness: After experiencing the hardships of war, the interviewee shifted his focus to wellness, recognizing the importance of health and self-care. His experiences in Gaza made him realize the value of life and the need to live a purpose-driven, healthy lifestyle. • The Importance of Consistency: The interviewee highlights consistency as a key factor in achieving success, whether in combat, fitness, or life in general. Consistency in actions and habits leads to long-term results, be it in maintaining health or achieving personal goals. • Wellness as a Lifelong Commitment: The interviewee started two companies focused on wellness and health, reflecting his belief that wellness is not a temporary goal but a lifelong commitment. He stresses the importance of sustainable lifestyle changes over short-term diets or fitness plans. • Overcoming Challenges and Changing Habits: The interviewee acknowledges that changing deeply ingrained habits is a gradual process. He advises making slow, incremental changes rather than attempting to overhaul one’s lifestyle overnight. This approach helps in achieving lasting, meaningful results.