Commercial debt doesn’t show up on a balance sheet — but it quietly breaks pricing at scale.

In this episode of UsageMoments, Ari speaks with Ulrik Lehrskov-Schmidt about how legacy deals, bespoke contracts, and rigid pricing decisions accumulate into operational friction as companies grow. What starts as flexibility turns into structural risk.

They unpack why pricing must become an adaptive capability, how risk shifts between vendors and customers, and why strong usage data foundations are critical for measurability, predictability, and control.

If pricing feels harder — not clearer — as you scale, this conversation will sharpen how you think about what’s really going on.

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