In today's episode, Rob Johnson visits us to help us answer perhaps one of the most asked questions in the esports space, how to effectively connect brands with esports fans? 

Rob is the CEO of Playfly Esports, co-author of "Millennial Reboot," and a passionate marketer who has been solving traditional sports, entertainment, and esports marketing problems for almost the last two decades. 

We delve into Rob's journey in traditional sports, from unpaid internships to his first position in Marketing with the Philadelphia Flyers, and his transition from traditional sports to gaming and esports. He described how Playfly helps companies understand the value of advertising in esports and how they build that connection in an industry that is so dependent on brands' dollars. 

Rob also talked about how building relationships and consistency helped him get into traditional sports and entertainment first and esports and gaming later, the importance of establishing trust and managing expectations with brands, and more. 

Resources:

Visit the Playfly Esports website: https://playfly.com/esports/.

or Connect with Rob on LinkedIn: https://www.linkedin.com/in/johnsonr/details/experience/

Book: Kate Athmer, Rob Johnson: Millennial Reboot: Our Generation's Playbook for Professional Growth: https://www.amazon.com/Millennial-Reboot-Generations-Playbook-Professional-ebook/dp/B01MXPMV9J/ref=sr_1_5?crid=3OG2G2RIAZL21&keywords=millennial+reboot&qid=1658662020&sprefix=milennial+reboo%2Caps%2C162&sr=8-5

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