<p>Parthi sits down with Taylor Scher, SEO consultant for B2B SaaS, to talk about the right way to approach an investment in SEO in 2024.</p>

Parthi sits down with Taylor Scher, SEO consultant for B2B SaaS, to talk about the right way to approach an investment in SEO in 2024.

How Companies Should Approach SEO in 2024 with Taylor Scher

We learn practical tips from B2B growth and marketing practitioners that you can start applying today. Go to market is changing with AI and an unforgiving capital environment. The playbooks from the past decade aren’t going to work quite as well anymore. The future of revenue is inbound.

Parthi Loganathan, CEO at Letterdrop, and former Google Search Product Manager helps you think through navigating the new GTM.

Business

Marketing

We learn practical tips from B2B growth and marketing practitioners that you can start applying today. Go to market is changing with AI and an unforgiving capital environment. The playbooks from the past decade aren’t going to work quite as well anymore. The future of revenue is inbound. Parthi Loganathan, CEO at Letterdrop, and former Google Search Product Manager helps you think through navigating the new GTM.

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How Companies Should Approach SEO in 2024 with Taylor Scher

How Companies Should Approach SEO in 2024 with Taylor Scher