<p>
Parthi chats to accomplished fractional CMO Alon Waks about account-based marketing, aligning marketing and sales, handling warm accounts, and more.

Check out Alon's profile on LinkedIn: https://www.linkedin.com/in/alonwaks/
Check out Letterdrop: https://www.letterdrop.com

</p>

Parthi chats to accomplished fractional CMO Alon Waks about account-based marketing, aligning marketing and sales, handling warm accounts, and more. Check out Alon's profile on LinkedIn: https://www.linkedin.com/in/alonwaks/ Check out Letterdrop: https://www.letterdrop.com

How Companies Should Be Thinking About ABM Today with Alon Waks

We learn practical tips from B2B growth and marketing practitioners that you can start applying today. Go to market is changing with AI and an unforgiving capital environment. The playbooks from the past decade aren’t going to work quite as well anymore. The future of revenue is inbound.

Parthi Loganathan, CEO at Letterdrop, and former Google Search Product Manager helps you think through navigating the new GTM.

Business

Marketing

We learn practical tips from B2B growth and marketing practitioners that you can start applying today. Go to market is changing with AI and an unforgiving capital environment. The playbooks from the past decade aren’t going to work quite as well anymore. The future of revenue is inbound. Parthi Loganathan, CEO at Letterdrop, and former Google Search Product Manager helps you think through navigating the new GTM.

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How Companies Should Be Thinking About ABM Today with Alon Waks

How Companies Should Be Thinking About ABM Today with Alon Waks