Timestamps:

04:14: Are product marketers actually marketers?

08:15: What is easier: being a generalist PMM or a specialist like in CI?

12:05: Is it easier being in competitive intelligence than product marketing?

15:03: Does category creation matter in competitive intelligence?

19:30: Biggest mistakes you can make on competitive intel

24:20: How to command respect as a PMM

28:12: How to break into CI as a PMM

38:35: Where to find and learn more about Andy

Show Notes:

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