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Kris Erickson operates at the intersection of data and human behavior. Through Workforce Science Associates, she has built one of the largest global datasets on employee experience, giving her a unique vantage point on what actually drives engagement, and what doesn’t. Her work is grounded in a simple idea: most organizations are sitting on data, but very few know how to translate it into action. That gap is where she focuses. Not more surveys, but better decisions.

For consulting firm owners, this conversation is a reminder that insight alone isn’t valuable. The differentiator is the ability to turn complexity into clear, practical steps that leaders can execute.

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Proposed Interview Structure:

1. What got you into consulting, and how did you end up focusing on employee experience specifically?

2. What specific problem are you helping your clients solve today, and why does solving that problem matter so much to you personally?

3. Who are your ideal clients today, and who are the decision-makers you typically work with?

4. How do clients typically find you, and what have you found works best to attract the right type of organizations? Current Acquisition Channels: Referral, Webinars, Podcast (guesting), Speaking engagements, Cold outreach Sub Question: What do you think about podcasting as a marketing channel for consulting firms in your space?

5. When you’re selling a data-driven and often complex service, how do you communicate the value in a way that gets clients to move forward?

6. How do you retain clients over time, what do you do to make sure they keep coming back and that you’re building long-term relationships?

7. Where do you find yourself most stuck right now as a consultant in your business (if at all)?

8. Looking ahead, where do you see the biggest opportunity for employee experience and engagement consulting over the next few years?

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Know more about Kris Erickson

Website Link: https://workforcescience.com/

Connect with Kris Erickson on LinkedIn

LinkedIn link: https://www.linkedin.com/in/kriserickson402/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/