Maria speaks with Heidi Lear the US director of brand marketing at GoodPin, the leading "make-a-difference ecosystem" designed for today's donors and socially responsible brands by bringing together people, brands, and charities. GoodPin effects how communities come together and how they give back by pushing the boundaries of responsible consumption to create individual impacts while developing corporate branding. By empowering consumers to interact with brands and causes through the GoodPin app and website they can discover stories, investigate brands, and really impact the world around them - whether it's local or global.