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How Consumers Really Think - Ian Murray - 008
Today's guest is Ian Murray. Ian is the founder of House 51, a market research company in Scotland.
Ian provides some great insights into market research, consumers and the ad industry.
Expect to learn - Why everyone thinks they can do your job, the BS problems the ad industry suffers from, who wins between Bound Rationality vs Social Purpose and much much more.
We ended up recording for an hour which honestly felt like 10 minutes, Ian is funny, engaging and incredibly knowledgeable and it made for a really brilliant chat.
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By Kieran MoranToday's guest is Ian Murray. Ian is the founder of House 51, a market research company in Scotland.
Ian provides some great insights into market research, consumers and the ad industry.
Expect to learn - Why everyone thinks they can do your job, the BS problems the ad industry suffers from, who wins between Bound Rationality vs Social Purpose and much much more.
We ended up recording for an hour which honestly felt like 10 minutes, Ian is funny, engaging and incredibly knowledgeable and it made for a really brilliant chat.