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Hello!

My guest today was the wonderful Andrew Boulton. Andrew is a copywriter and lecturer at the University of Lincoln.

Andrew's new book Copywriting Is.. is a wonderful book about all the small elements and nuances of being a copywriter.

Perfect for students to better understand how irrational the job is. Not only are you allowed to go for a walk as part of your job but you're also permitted to start sentences with 'And'. It turns out all those rules in English classes were wrong.

Enjoy the episode and grab Andrew's book here: https://www.harriman-house.com/copywritingis

Today's guest is Ian Murray. Ian is the founder of House 51, a market research company in Scotland.

Ian provides some great insights into market research, consumers and the ad industry.

Expect to learn - Why everyone thinks they can do your job, the BS problems the ad industry suffers from, who wins between Bound Rationality vs Social Purpose and much much more.

We ended up recording for an hour which honestly felt like 10 minutes, Ian is funny, engaging and incredibly knowledgeable and it made for a really brilliant chat.

What's Luck got to do (got to do) with it?

Today I was joined by decorated strategist and fellow Scot Andy Nairn.

Enjoy Andy explaining the role of luck, how to be more lucky and how to make the most of what you've got as a business.

Really sick episode with so many good stories and anecdotes.

Andy's book 'Go Luck Yourself' is available here:

https://www.amazon.co.uk/dp/0857198882/ref=cm_sw_em_r_mt_dp_GMBRB23RRQB0A1R0FAS7

And it goes on sale on Monday 8th June. Not only that but the proceeds go to help kids from working class backgrounds break into the ad industry. Win Win.

Today i was lucky to be joined by Mark Pollard. Renowned strategist and fellow podcast host.

Expect to learn why some planners are too much like Gollum and how to be better at strategy.

Find Mark on socials @MarkPollard.

His podcast - https://podcasts.apple.com/gb/podcast/not-starting-from-scratch-when-you-respond-to-1000s/id1370723809?i=1000516955563

Today's episode i'm joined by Thomas Kemeny, copywriter and author of the book 'Junior'.

Junior is an all time advertising book. A how-to for surviving your first few years in industry. It's funny, conversational and incredibly inspiring.

And its back in stock!: https://read.amazon.co.uk/kp/embed?asin=B08C5P37M1&preview=newtab&linkCode=kpe&ref_=cm_sw_r_kb_dp_TY1SM9KCN0JCABHY8JM2

Todays episode is with Jim-Compton Hall, a freelance copywriter and tone of voice consultant under Jim Writes Stuff.

Expect to learn:

How to actually work from home, the good and the bad sides of dream ideas, the secret power of MumsNet.com and much much more.

I really enjoyed chatting with Jim, who was a quality guest and a good laugh.

Today I was lucky to enough to speak to advertising legend Steve Harrison. We spoke about his late start in advertising, how to do good work, what advertising should actually achieve and lots, lots more.

As experienced as anyone and never short to say what he thinks, Steve was an excellent guest.

Check out Steve's books on amazon here:

How to do better creative work - https://amazon.co.uk/dp/B00ABGT4I2/ref=cm_sw_r_cp_tai_4VSY5XSEGMDSPRYPGCQJ…

How to Write Better Copy https://amazon.co.uk/dp/1509814574/ref=cm_sw_em_r_mt_dp_VQ53B3AHWMA1PY1QNGBW…

Can't Sell Won't Sell - https://www.amazon.co.uk/dp/0957151519/ref=cm_sw_em_r_mt_dp_1TGF50VG8FBRF8GXMAAJ

Reuben Turner is a ECD at Good Agency.

Our chat included effective charity advertising, the merits of nudge theory and what good creative work looks like.

Reuben was a great guest and I hope you enjoy our chat as much as I did

Vikki Ross is a copywriter and Tone of Voice specialist having worked with major brands on their brand personality and communications.

Vikki sat down with me to discuss how she got into advertising, how brands can discover and use their tone of voice and personality as well as tips for students on how to improve their Tone of Voice usage.