The biggest barrier to content creation is the effort. At the onset, it can seem hard to justify.

 

"This is a big undertaking. Wouldn’t it be easier to place more job ads?”

 

But to the uninitiated, the cost-benefit is misleading.  Because the net results impact far more aspects of the organization than you can imagine.

 

Nate Guggia and James Hornick discuss how the payoffs from content creation are often in completely unexpected areas in the Employer Content Show, Episode 12: “How Content Achieves Multiple Outcomes”

 

Connect with James Hornick and Nate Guggia

James Hornick’s LinkedIn page 
Nate Guggia's LinkedIn page