A Guide to B2B Podcasting

How Content Allies Creates Your Podcast Strategy & Plan

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In this episode of A Guide to B2B Podcasting, host Jake Jorgovan talks about the paralysis and/or wrong approaches some companies have when contemplating a podcast strategy and plan. He explains the process he goes through with each customer at Content Allies to set up every podcast for success. The process includes:

  • A questionnaire which helps the team to better understand:
  • The client
  • The business
  • The target clients for the business
  • The target audience for the podcast
  • The major players and influencers in this space
  • A kickoff call, which adds depth to the questionnaire and the research that is done offline
  • A launch schedule

    • Jake also knows that corporate approval often needs PowerPoints, so an additional step in the process can be added of a personalized deck which the client can take to the decision makers for approval. The deck covers:

    • The plan of action
    • The go-to-market strategy
    • KPIs
    • Name, brand, and graphics for the podcast

      • Jake ends the episode by stressing the importance of “done” being better than “perfect” and why the rawness of the podcast medium doesn’t need perfection.

      Have a topic you want to see us cover on the podcast? Write to our host at: [email protected]

      This episode is brought to you by Content Allies.

      Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com

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      A Guide to B2B PodcastingBy Jake Jorgovan and David "Ledge" Ledgerwood
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