In this episode of the Medical Aesthetics Marketing Show, host Pam explores the power of collaborating with content creators to enhance marketing efforts for aesthetic practices. Pam discusses the distinction between influencers and content creators, highlighting the latter's ability to engage audiences with authentic storytelling. The episode delves into strategies for leveraging content creators alongside paid ads, especially on platforms like Instagram and TikTok. Pam emphasizes the importance of measuring the success of these collaborations, using tools like Google Analytics and ads managers. The episode also provides insights on finding the right content creators, ways to utilize their content in paid promotions, and tips to build trust and credibility with potential clients.

00:00 Introduction to the Medical Aesthetics Marketing Show

00:12 The Power of Content Creators and Paid Ads

01:29 Understanding Influencers vs. Content Creators

04:13 Benefits of Content Creators in Medical Aesthetics

10:21 Finding the Right Content Creators

13:30 Maximizing Content for Paid Ads

18:34 Measuring Success and Tracking Performance

24:18 Conclusion and Final Thoughts

Where to find content creators:

Natively on TikTok

https://ads.tiktok.com/business/creativecenter/inspiration/popular/creator/pc/en

Natively on Facebook/Instagram

https://creators.facebook.com/tools/branded-content/?locale=en_US

AspireIO

https://www.aspire.io/

Tribe

https://www.tribegroup.co/

CreatorIQ

https://www.creatoriq.com/

MoDash - https://www.modash.io/discover-tiktok-influencers

How to promote content creators via TikTok/Facebook/Instagram

https://theaestheticsjunkie.com/famous

Follow us on Instagram: Instagram.com/theaestheticjunkie

All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/