What's a trick for taking out the stress and overwhelm of marketing ourselves and our services? Thinking of it in terms of something that we're passionate about. 

So let's approach content marketing like writing a book. Instead of seeing it as something that's stiff and boring, lets' approach it like taking your reader on a journey of discovery.  A fun adventure that will change their lives for the better in the end. 

In Marketing Land, we call this the Buyers Journey and it's just like the journey we take our character's on in a story.

What does this journey look like? And how can we keep those future readers and clients with us along the way?

In this episode I talk about:

1. Each part of the Buyer's Journey and how each part relates to our way of writing stories.
2. What you should share online in each stage of this journey to keep readers and editing clients following and engaging with you.
3. What you need to do after they've become a loyal fan. 
4. What marketing is really all about in the end (hint, it's not the hard sell)