Industrial manufacturers have invested heavily in automation on the shop floor—but sales processes often remain manual, slow, and fragmented. In this episode of Great Question: A Manufacturing Podcast, Laura Davis, editor-in-chief of New Equipment Digest, sits down with Le’ora Lichtenstein, founder and CEO of Corbel, a next-generation CPQ platform, to discuss how AI-powered configurators, unstructured data mining, and integrated financing tools are helping equipment builders modernize how they quote, sell, and close capital equipment deals.

Le’ora brings a background in structured credit and early-stage investing, and holds a BSc in Finance and the CFA charterholder designation.