Welcome to Marketing Brew Weekly! This week, we’re taking a look at content creators and brand safety – and how the two can (and can’t) work together. With insight from Grant and Ash, aka A Twink and A Redhead, we get the creator perspective on working with picky brands, and offer reminders for brands who want to risk it all on popular creators. 

00:00: Intro, who are creators Grant and Ash, a Twink and a Redhead 

03:25: Brand safety redefined in the creator era

05:45: Brands going unhinged online

09:00: Creators taking executive titles at brands

14:00: How unhinged is too unhinged 

18:30: Risks of creators and brand safety  

21:25: Are brands willing to go all in on the joke 

24:45: Knowing your audience on different platforms

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 

Learn more about your ad choices. Visit megaphone.fm/adchoices