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How Culture Influences Great CX
You’re growing — more employees, more locations, but the same community. How do you stay true to your culture during a time of growth?In this episode, we hear from Melissa Perrin, Executive Vice President, Chief Culture & Communications Officer at First United Bank, about why CX lies at the intersection of community and culture.Join us as we discuss:
- The process of documenting your culture
- The role of brand consistency in CX
- How “Spend Life Wisely” permeates the company
- Why branch is a taboo word at First United Bank
- Personal authenticity for the good of the team and yourself
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By Khoros
4.9
1010 ratings
You’re growing — more employees, more locations, but the same community. How do you stay true to your culture during a time of growth?In this episode, we hear from Melissa Perrin, Executive Vice President, Chief Culture & Communications Officer at First United Bank, about why CX lies at the intersection of community and culture.Join us as we discuss:
- The process of documenting your culture
- The role of brand consistency in CX
- How “Spend Life Wisely” permeates the company
- Why branch is a taboo word at First United Bank
- Personal authenticity for the good of the team and yourself