In this episode of CX Confessions: The Customer Experience Show, host Staci Satterwhite, COO at Khoros, and guest host Natanya Anderson, General Manager, Strategic Services at Khoros, sit down with Prachi Gore, the VP of Marketing at Checkr Inc., a platform that uses AI to make background screening more efficient, speed up the hiring process, and drive revenue. As an accomplished marketing leader with a passion for innovation, strong team building skills, and consistent high performance, Prachi has plenty of wisdom to share about optimizing outcomes through excellent CX practices.

Join us as we discuss:

• Why creating value for customers should be the number one priority for any business
• How to tie effective CX directly back to business outcomes
• Why a lack of collaboration between sales and marketing teams is the number one reason go-to-market strategies are ineffective
• How buying power is more distributed among enterprises today, which changes customers’ expectations
• Why prioritizing real and authentic communication with customers is critical

Itching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for CX Confessions in your favorite podcast player.

This episode of CX Confessions was produced by Quill.

In this episode of CX Confessions: The Customer Experience Show, host Staci Satterwhite, COO at Khoros, and guest host Philippe Mesritz, VP Professional Services at Khoros, sit down with Blake Adams, Senior Vice President of Marketing (Head of Marketing) at Florence Healthcare. As employee #8 at Florence Healthcare, Blake has helped to grow the company from the ground-up, and he has plenty of CX wisdom to share from his 13+ years of experience as a marketer.

Join us as we discuss:

• How technological innovations are improving healthcare CX
• Why Blake is a big advocate for interoperability and systems integration
• Strategies for creating a more accessible and inclusive customer experience
• Why Florence Healthcare focuses on analyzing operational data 
• Where Blake sees the healthcare industry going in the future

Itching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for CX Confessions in your favorite podcast player.

This episode of CX Confessions was produced by Quill.

In this episode of CX Confessions: The Customer Experience Show, host Staci Satterwhite, COO at Khoros, and guest host Anastacia Darby, Director of Strategic Development at Khoros, sit down with Atri Chatterjee, Chief Marketing Officer at ForgeRock, a San Francisco-based access management software company that’s on a mission to create simple and secure identity experiences. With more than three decades of experience in marketing at several different tech companies ranging in size from start-ups to well-established enterprises, Atri has plenty of wisdom to share on digital identity, key CX trends, and more.

Join us as we discuss:

• Why digital identity is a key component of CX today
• The consumerization of IT
• How digital transformation has brought both security and CX to the forefront 
• The cost of poor CX to enterprises
• Why Atri and his team are aiming to create frictionless, “passwordless” environments in the future

Itching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for CX Confessions in your favorite podcast player.

This episode of CX Confessions was produced by Quill.

In this episode of CX Confessions: The Customer Experience Show, host Staci Satterwhite, COO at Khoros, and guest host Dillon Nugent, CMO at Khoros, sit down with Michelle Huff, CMO at UserTesting. As someone who has held marketing leadership roles at some of the biggest brands in software like Oracle and Salesforce, Michelle has plenty of wisdom to share about navigating turbulent economic times, the importance of uncovering customer insights straight from the source, and some of the key benefits of user testing. 

Join us as we discuss:

• Making the most of your investments and moving away from a “growth at all costs” mindset
• How to act as an advocate for customers
• Using “empathy hours” to better understand buyers’ needs
• Why it’s crucial for marketers to understand product development
• How to adopt a more empowering mindset as a leader 

Itching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for CX Confessions in your favorite podcast player.

This episode of CX Confessions was produced by Quill.

In this episode of CX Confessions: The Customer Experience Show, hosts Staci Satterwhite, Chief Customer Officer at Khoros, and Spike Jones, General Manager, Strategic Services at Khoros, sit down with Michael Katz, Co-Founder and CEO of mParticle. Michael shares his tricks of the trade when it comes to tackling data chaos and operational complexity, as well as some helpful hints for aspiring founders in the tech space.

Join us as we discuss:

• How organizations can prioritize sustainable growth
• Taking a mindful approach to data design
• How to streamline data across all consumer touchpoints
• The consumer touchpoints brands should be paying attention to
• Keeping up with the digital ecosystem’s rapid evolution

Itching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for CX Confessions in your favorite podcast player.

This episode of CX Confessions was produced by Quill.

In this episode of CX Confessions: The Customer Experience Show, hosts Staci Satterwhite, Chief Customer Officer at Khoros, and Spike Jones, General Manager, Strategic Services at Khoros, sit down with Jennifer Anaya, SVP of Global Marketing at Ingram Micro. Jennifer shares why she believes great CX begins with great employee experience (EX), how leaders can encourage their teams to stay motivated, and why taking a holistic approach to CX is so important to a growth strategy. 

Join us as we discuss:

• Key element of great employee experience (EX)
• Strategies for igniting passion among teams and educating employees
• How the role of the CMO has evolved in recent years
• Why everyone on the team should consider themselves a “Chief Value Officer”
• Using agile processes to progress towards a greater overall vision

Itching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for CX Confessions in your favorite podcast player.

This episode of CX Confessions was produced by Quill.

In this episode of CX Confessions: The Customer Experience Show, hosts Staci Satterwhite, Chief Customer Officer at Khoros, and Spike Jones, General Manager, Strategic Services at Khoros, sit down with Julie Knight-Ludvigson, Chief Marketing Officer at Unit4. Julie shares her expert perspective on the power of the tech stack when it comes to connecting customers with the brand, the relationship between CXOs and CMOs, and the best collaborative strategies for optimizing the entire customer experience.

Join us as we discuss:

• Julie’s shifting key priorities as a CMO today
• Using the tech stack to drive customer engagement and build trust
• Key strategies for leveraging intent data
• The importance of creating an efficient sales and marketing funnel
• Valuable reference points for gauging customer satisfaction

Itching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for CX Confessions in your favorite podcast player.

This episode of CX Confessions was produced by Quill.

In this episode of CX Confessions: The Customer Experience Show, hosts Staci Satterwhite, Chief Customer Officer at Khoros, and Spike Jones, General Manager, Strategic Services at Khoros, sit down with Richard George, the Global Head of Integrated Marketing at London Stock Exchange Group (LSEG). Richard shares some of the key lessons he’s learned throughout his career, including how creativity can enable agility, the importance of aesthetics while considering the human element of digital interaction, and the value of understanding data relevance to create impactful and timely customer experiences. Join us as we discuss:

• Creative go-to-market strategies and solutions
• Getting buy-in from stakeholders by going beyond slide presentations
• The importance of agility and inclusivity in a team setting
• Leveraging data to unlock customer relevance
• How to integrate your tech stack effectively

In this episode of CX Confessions: The Customer Experience Show, hosts Staci Satterwhite, Chief Customer Officer at Khoros, and Spike Jones, General Manager, Strategic Services at Khoros, sit down with Alex Schmelkin, CMO and CRO of Unqork, a no-code visual software development project platform. Alex shares his perspective on why personalization has become such an important aspect of the customer experience in recent years, and some of the tangible results he and the team have seen from taking a hyper-personalized approach.  Join us as we discuss:

• The inspiration and purpose behind Unqork
• Why taking a personalized approach to CX is key
• Some of the positive impacts Unqork has seen from taking a hyper-personalized approach to the sales journey
• How no-code software can take on complex workloads, not just simple tasks
• How the world of software development will continue to evolve in the future

In this episode of CX Confessions: The Customer Experience Show, hosts Staci Satterwhite, Chief Customer Officer at Khoros, and Spike Jones, General Manager, Strategic Services at Khoros, sit down with Kirsten Newbold-Knipp, Chief Marketing Officer at FullStory. Kirsten shares her tips for fostering a solid foundation of trust with consumers, go-to strategies for bringing products to market, and the story behind the term “smarketing.”  She also explains the concept of an internal love score, and how it could help marketing teams provide more value for customers overall. Join us as we discuss:

• Building a solid foundation of trust with customers
• Making the most of customer data
• Key CX lessons Kirsten has learned from previous roles at large-scale tech companies
• How the concept of “smarketing” plays into a successful customer experience
• Maximizing value for customers overall