In this episode of CX Confessions: The Customer Experience Show, host Staci Satterwhite, COO at Khoros, and guest host Natanya Anderson, General Manager, Strategic Services at Khoros, sit down with Prachi Gore, the VP of Marketing at Checkr Inc., a platform that uses AI to make background screening more efficient, speed up the hiring process, and drive revenue. As an accomplished marketing leader with a passion for innovation, strong team building skills, and consistent high performance, Prachi has plenty of wisdom to share about optimizing outcomes through excellent CX practices.

Join us as we discuss:

• Why creating value for customers should be the number one priority for any business
• How to tie effective CX directly back to business outcomes
• Why a lack of collaboration between sales and marketing teams is the number one reason go-to-market strategies are ineffective
• How buying power is more distributed among enterprises today, which changes customers’ expectations
• Why prioritizing real and authentic communication with customers is critical

Itching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.

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This episode of CX Confessions was produced by Quill.