Founded as a COVID-19 testing firm, Texas-based Curative has pivoted into employee benefits with a unique approach: No copays and no deductibles as long as members complete a Baseline Visit or orientation to the plan within the first 120 days.

As a member of the Luminaires Class of 2024, Curative is being recognized in the category of Humanizing Benefits. CEO and co-founder Fred Turner recently sat down with BenefitsPRO contributor Michael Krieger to discuss how the company's approach helps expand coverage by removing financial barriers to quality health care.