In this episode of The Business of Benefits, Chelsea Ryckis, Donovan Ryckis and Patrick Ansara count down the back half of the Benefits Dirty Dozen: the six tactics that cost employers the most, and the one that makes all the others possible.
Every year the IRS publishes a "Dirty Dozen" memo listing legal structures people are abusing. Donovan applied the same idea to employee benefits. These are legitimate tools used the wrong way, and almost any plan sponsor could find one or two in their own plan. Each tactic gets the same treatment: the tell, the damage in dollars, an honest look at whether there is a fair explanation, the fix, and the verdict. Is it dirty, or is it just dumb?
This is Part 2, tactics 6 through 1. Part 1 covered 12 through 7: https://youtu.be/sgfQDq7PtyY
What you'll learn
- Why market leverage is never quantified, and how cross-plan offsetting decides which client absorbs someone else's increase
- How to check your own renewals, and the underwriting exhibit that cut one client's renewal by 10 percent
- What a 12 percent renewal really costs: $720,000 worse for the plan, $28,000 better for the advisor
- When percentage compensation is legitimate, and the disclosure language that commits a broker to never going to market
- Why $4 per employee per month is $144,000 a year, and whether your contract even permits that point solution
- Where PBM money hides: script fill fees, rebate retention, spread pricing, and PEPM quietly becoming PMPM
- What free enrollment technology costs employees, with heaped first year commissions past 60 percent
- The ERISA suits filed this year, and the 2 to 6 percent benchmark most of them missed by 30 points
- What claims data access actually means, and why it is the fix that solves the other eleven tactics
Time Stamps
00:00 - Cold open
00:51 - Welcome to The Business of Benefits
01:12 - What this episode covers
02:04 - Tactic 6: Market leverage and cross-plan offsetting
04:31 - How cross-plan offsetting actually works
06:53 - Devil's advocate: do relationships help?
08:27 - The underwriting exhibit that cut a renewal 10 percent
09:16 - Verdict: market leverage is fairy dust
11:06 - Tactic 5: Compensation that scales with your premium
12:51 - The disclosure that says we will not go to market
14:11 - $720,000 worse for the plan, $28,000 better for the advisor
16:18 - When commissions are the only model that works
17:36 - 90 percent have no idea what they are paying
18:47 - Nobody else gets paid more as your results get worse
19:01 - Verdict on tactic 5
20:22 - Tactic 4: The point solution pile-on
20:38 - The point solution the contract never allowed
22:55 - $4 per employee per month is $144,000 a year
24:47 - There's a buck in everything
28:31 - Verdict on tactic 4
29:48 - Tactic 3: PBM compensation
30:55 - PEPM to PMPM, a 2.4x multiplier for one letter
31:52 - The pharmacy that invoiced the broker
33:36 - The PBM RFP red flag
35:03 - What North Carolina's spread pricing rule revealed
36:07 - Verdict on tactic 3
37:35 - Tactic 2: Voluntary benefits and free technology
38:58 - Heaped commissions and this year's ERISA lawsuits
42:38 - Why heaped commissions drive carrier churn
43:28 - Verdict on tactic 2
44:34 - Tactic 1: Obstruction of data and contract access
46:24 - What data access actually means
48:40 - This is what real leverage looks like
51:14 - Fix number one and you solve all twelve
53:24 - Negotiate terms, not just price
54:33 - The gag clause attestation, December 31, 2026
56:14 - Closing thoughts
Ethos Benefits: https://ethosbenefits.com
Podcast: https://businessofbenefitspodcast.com
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-of-benefits-podcast/id1724134305
LinkedIn: https://www.linkedin.com/company/ethosbenefits
Donovan Ryckis: https://www.linkedin.com/in/donovanryckis/
Chelsea Ryckis: https://www.linkedin.com/in/chelsea-ryckis-8508a192/
Patrick Ansara: https://www.linkedin.com/in/patrickansara/
Finished with the content? Claim your CE credit here:
https://ideas.ethosbenefits.com/continuing-education
SHRM
Ethos Benefits is recognized by SHRM to offer professional development credits (PDCs) for SHRM-CP® or SHRM-SCP® recertification activities.
HRCI
Ethos Benefits is approved to offer HRCI® recertification credits for this program. This program has been approved for 0.5 - 1 HR (General) recertification credit(s) toward aPHR®, PHR®, SPHR®, and GPHR® certification.