Custora Time

How Customer-Centric Reporting Is Transforming the C-Suite


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Custora CEO Corey Pierson will discuss one of the founding passions behind Custora: putting channel- and product-centric metrics in their place by contextualizing them around the most important thing to any retailer, The Customer!

In this webinar, you'll learn:

  • How customer lifetime value can be used for annual revenue and profit forecasting
  • How retail executive teams are using customer-centric KPIs to understand the true health of their customer database
  • How customer-centric KPIs help CMOs prioritize campaigns and reallocate budget
  • To learn more, visit us at custora.com.

    For the video webinar version of this interview, click here

    To read our in-depth book on the topic of Customer Lifetime Value, click here

    To see what Custora can do for your business, request a demo today.

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    Custora TimeBy Custora