Custora's Head of Product Management Jordan Elkind discusses how forward-thinking retailers use customer insights to analyze strategic business decisions, such as:

1. Should we launch a loyalty program?

To learn more, visit us at custora.com.

For the video webinar version of this interview, click here

To get your free retail performance benchmark diagnostic, visit the Custora Pulse today: click here

To see what Custora can do for your business, request a demo today.

It’s not uncommon to see 10% of a retail brand’s customers driving 50% of annual revenue or more, nor is it uncommon to see half of those customers churn every year.

Today, Custora VP of Customer Success Ben Grant gives an overview of marketing-specific and cross-organizational strategies to better serve your best customers.

In this webinar, you’ll learn:

• Why VIP cultivation is so important to your bottom line.

To learn more, visit us at custora.com.

For the video webinar version of this interview, click here

To get your free retail performance benchmark diagnostic, visit the Custora Pulse today: click here

To see what Custora can do for your business, request a demo today.

In this session, we’re visited by Professor Eric M. Schwartz from the University of Michigan Ross School of Business. Professor Schwartz's expertise focuses on predicting customer behavior, understanding its drivers, and examining how firms actively manage their customer relationships through interactive marketing.

In today’s session, Professor Schwartz will explain how retail marketers can go about testing, learning, and solving for the following questions:

1. Looking at my customer base, how much value can I expect?

To learn more, visit us at custora.com.

For the video webinar version of this interview, click here

To get your free retail performance benchmark diagnostic, visit the Custora Pulse today: click here

To see what Custora can do for your business, request a demo today.

In this webinar, Custora Head of Data Science Andy Lim presents on how to use your own first-party data to build effective customer personas. While we’re obviously biased in favor of data-driven behavioral segmentation, today we’ll take a look at how qualitative, quantitative, and gut feeling-built personas can complement each other to foster real engagement.

In this session, you’ll learn:

1. What are personas and why are they useful? Why not just target and sell to everyone?

To learn more, visit us at custora.com.

For the video webinar version of this interview, click here

To get your free retail performance benchmark diagnostic, visit the Custora Pulse today: click here

To see what Custora can do for your business, request a demo today.

Custora Director of Product Nitika Sheth will present on how designing marketing KPIs around customer-centric goals can grow to involve every team across the retail org in a multi-pronged effort to increase customer lifetime value.

In this webinar, you'll learn:

1. How the finance team can use customer lifetime value for annual revenue and profit forecasting

To learn more, visit us at custora.com.

For the video webinar version of this interview, click here

To get your free retail performance benchmark diagnostic, visit the Custora Pulse today: click here

To see what Custora can do for your business, request a demo today.

An interview with Michael Engert, Head of Direct to Consumer at Supergoop, after Custora announced Supergoop as the winner of Custora’s inaugural Customer Obsession Awards for Overall Customer Centricity.

To learn more, visit us at custora.com.

To learn more about Customer-Centric Benchmarking, check out our webinar here, click here

To read our in-depth book on the topic of Customer Lifetime Value, click here

To see what Custora can do for your business, request a demo today.

An interview with Vadim Grinberg, VP Consumer Growth & Insight, after Custora announced Dagne Dover as the winner of Custora’s inaugural Customer Obsession Awards for Customer Lifecycle Marketing, which includes year-over-year growth in acquisition. retention, and reactivation.

To learn more, visit us at custora.com.

To learn more about Customer-Centric Benchmarking, check out our webinar here, click here

To read our in-depth book on the topic of Customer Lifetime Value, click here

To see what Custora can do for your business, request a demo today.

Every retail marketer faces the challenge of the dreaded one-time buyer, who makes one purchase and never comes back. While heads of marketing are often held accountable for these underwhelming customers, the parties responsible can be found in departments across the company.

Jordan Elkind, Head of Product at Custora, discusses how heads of marketing can approach other departments with a nuanced view of the customer through predictive analytics to relieve their collective burden of customer cultivation.

In this webinar you’ll learn:

• Why retention and cultivation are more mission-critical in retail than even acquisition

To learn more, visit us at custora.com.

For the video webinar version of this interview, click here

To read our in-depth book on this topic, download our book "One and Not Done." click here

To see what Custora can do for your business, request a demo today.

Understanding your customers and how they evolve throughout their lifecycle is key to creating a data-driven personalization strategy that gets results.

In this webinar with customer journey optimization experts Yieldify, we'll take a look at how predictive analytics and personalization can be combined to grow revenue and improve customer lifetime value.

You'll learn how to:

1. Recognize and proactively prevent customer churn

To learn more, visit us at custora.com.

For the video webinar version of this interview, click here

To read our in-depth book on the topic of Customer Lifetime Value, click here

To see what Custora can do for your business, request a demo today.

In this webinar, Custora CEO Corey Pierson walks through marketing's biggest misconceptions and mistakes when it comes to segmenting for actionable, accountable business growth. Some of the organizational pitfalls Corey will elaborate on include:

1. Overspending on qualitative behavioral surveys with no way to use the glut of information other than inspiration

To learn more, visit us at custora.com.

For the video webinar version of this interview, click here

To read our in-depth book on the topic of Customer Lifetime Value, click here

To see what Custora can do for your business, request a demo today.