Custora Time

By Custora

We’re on a mission to remove the “mass” from mass marketing with software tools that focus on customers as individuals with unique needs and interests.... more

· Business

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FAQs about Custora Time:

How many episodes does Custora Time have?

The podcast currently has 26 episodes available.

Custora Time episodes:

May 09, 2019How Do You Measure Up? Announcing Customer-Centric Benchmarking
Join us as we introduce Custora's newest feature: customer-centric benchmarking across ten key metrics. Using data from 100+ retailers, we now have the ability to analyze how your organization is performing relative to industry averages and the highest performers in your competitive set.
Why benchmarking matters and how to use them
The ten key retail performance metrics and performance averages by competitive set
The winners of the inaugural Customer-Centricity Awards!
To learn more, visit us at custora.com.
For the video webinar version of this interview, click here.
To see what Custora can do for your business, request a demo today.
...more
32min
May 09, 2019CEO Corey Pierson on Building a Scalable Churn Prevention System
Custora CEO Corey Pierson will discuss one of the founding passions behind Custora: reducing customer attrition. In this webinar, you'll learn:
Why the current state of churn prevention systems are ineffective
The fallacy of being saved by that "well-timed email"
Holistic churn prevention for creating long-term relationships with customers
To learn more, visit us at custora.com.
For the video webinar version of this interview, click here.
To see what Custora can do for your business, request a demo today.
...more
59min
April 02, 2019How The Bouqs Drives Customer Loyalty with Event Propensity Modeling
In this webinar, The Bouqs Director of CRM Phil Irvine joins Custora Head of Product Management, Jordan Elkind, and Product Manager Nitika Sheth to discuss:
How The Bouqs, an online floral retailer, was able to use Event Propensity Models to create predictable year-round demand.
How Custora’s customer insights helped The Bouqs target and convert customers most likely to sign up for a subscription.
New use cases for how Event Propensity Models could revolutionize your retail marketing.
To learn more, visit us at custora.com
...more
32min
March 27, 2019Winky Lux & The Rise of Instagram-Native Retail
In their discussion this week, Maddie Buras (Custora Marketing Manager) and Kate Fernandez (Winky Lux Director of Global Brand Marketing at) will cover:
Instagram-native retail and leveraging micro-influencers to get the word out
How Winky Lux uses customer intelligence to inform product development in a faster, more flexible supply chain
Acquiring and retaining high-value customers as a social media-focused brand
To learn more, visit us at custora.com.
For the video webinar version of this interview, click here.
To see what Custora can do for your business, request a demo today.
...more
25min
February 14, 2019Optimizing Performance Marketing with First-Party Data
In this webinar, Hannah Plotkin, Customer Engagement Manager at Custora will present alongside LiveRamp’s Erin Reynolds (Partner Engagement) and Dan Buckstaff (Head of Product Marketing & Channel Engagement) on the topic of using first-party data to improve your paid media efforts.
You’ll learn about:
What first-party data is and why it’s your most valuable resources
How to put first-party data to use to optimize your customer relationships
Use cases to get your mind mulling over how your marketing performance could improve with your first-party data.
To learn more, visit us at custora.com.
For the video webinar version of this interview, click here
To read our in-depth book on the topic of Customer Lifetime Value, click here
To see what Custora can do for your business, request a demo today.
...more
48min
December 03, 2018The Customer Metrics Driving Growth
In this webinar, Custora CEO Corey Pierson shares the findings of one of Custora’s deepest research projects, which culminated in the Retail Customer Metrics Growth Index. To understand which customer KPIs have the greatest impact, we examined five drivers of growth from over 100 of our retail customers (over 500 million end customers and 150 billion dollars in annual transaction volume) and uncovered the metrics that matter.
In this webinar, you learn about:
How savvy marketers are leveraging technology to turn the supposed “Retail Apocalypse” into their own person Retail Golden Age.
The methodology and results of our research, including a ranking of which KPIs move the needle, from most to least.
The one driver of growth that moves the needle on annual revenue more than any other.
To learn more, visit us at custora.com.
For the video webinar version of this interview, click here
To read our in-depth book on this topic, download our Retail Customer Metrics Growth Index, click here
To see what Custora can do for your business, request a demo today.
...more
53min

FAQs about Custora Time:

How many episodes does Custora Time have?

The podcast currently has 26 episodes available.