Custora CEO Corey Pierson will discuss one of the founding passions behind Custora: putting channel- and product-centric metrics in their place by contextualizing them around the most important thing to any retailer, The Customer!

In this webinar, you'll learn:

• How customer lifetime value can be used for annual revenue and profit forecasting

To learn more, visit us at custora.com.

For the video webinar version of this interview, click here

To read our in-depth book on the topic of Customer Lifetime Value, click here

To see what Custora can do for your business, request a demo today.

In this webinar, Custora Head of Product Management Jordan Elkind presents on the racy topic of rampant over-discounting and how retailers can escape the downward spiral of dwindling margins and fading customer loyalty. In this presentation you’ll learn:

• The current state of retail and how excess promotional discounting has led to a devaluing of prestige brands and an unsustainable race to the bottom

To learn more, visit us at custora.com.

For the video webinar version of this interview, click here

To read our in-depth book on the topic of discount reduction, click here

To see what Custora can do for your business, request a demo today.

In this webinar, Custora CEO Corey Pierson discusses the evolution from the age of the channel to the age of the customer and how measuring and tracking customer lifetime value is central to this new age of retail.

When you optimize around product or channel metrics without regard to the customers who are behind the metrics, you act as if all customers are equal. When you recognize the customers who think you’re a special brand, you can focus on making them feel special too.

The basis of what makes CLV your most important metric is the simple fact that there are some customers in your customer base who spend a lot more money with your business than the majority of your customers.

In this webinar, you’ll learn in more detail:

• How to define customer lifetime value and articulate the many ways it affects your organization.

To learn more, visit us at custora.com.

For the video webinar version of this interview, click here

To see what Custora can do for your business, request a demo today.

Listen in as Kevin Brosnan, Conversion Director at BounceX and Custora’s very own Head of Product Management, Jordan Elkind discuss how you can build marketing campaigns using a single-customer view. In this webinar, you'll learn:

• What types of data you already have access to (that you might not even be aware of) and what you can do with it.

To learn more, visit us at custora.com.

For the video webinar version of this interview, click here

To see what Custora can do for your business, request a demo today.

In this wonderful conversation, Megan Kohout, VP E-Commerce and Customer Analytics at Kendra Scott joins Custora CEO Corey Pierson and Amperity Chief Product Officer Chris Jones to talk about the company's journey toward one-to-one marketing. You'll learn:

• How Megan thinks about reaching each of her customer segments with relevant product recommendations, offers, and messages

To learn more, visit us at custora.com.

For the video webinar version of this interview, click here

To see what Custora can do for your business, request a demo today.

In this webinar, Custora CEO Corey Pierson jumps into the age-old one-time buyer problem. In this hour-long discussion, you will learn:

• The outsized business impact of getting your one-time buyers up to two or three-time buyers.

If you want to listen to our most recent webinars on the go, subscribe to the Custora Time podcast for audio-only webinar replays on all major podcast platforms: iTunes / Spotify / Google Podcasts / Stitcher

To learn more, visit us at custora.com.

For the video webinar version of this interview, click here

To see what Custora can do for your business, request a demo today.

In this webinar, Custora CEO Corey Pierson discusses the evolution from the age of the channel to the age of the customer and how to measure success in the current retail environment. You’ll learn which customer KPIs matter, and, breaking the focus down to even more succinct and actionable goals and metrics, you’ll learn the following critical KPIs

• Acquisition KPIs

To learn more, visit us at custora.com.

For the video webinar version of this interview, click here

To see what Custora can do for your business, request a demo today.

Custora's Head of Product Management, Jordan Elkind, discusses how retailers should think about the challenges and benefits of predictive modeling. Learn:

• How to strategize preparing data for modeling, including a pre-launch checklist, data cleansing, and data transformation

To learn more, visit us at custora.com.

For the video webinar version of this interview, click here

To see what Custora can do for your business, request a demo today.

Every marketing technology solution claims to "drive impact," but do they prove to you that you're better off with them rather than without? In this webinar, we will show:

• How to determine true incremental growth

To learn more, visit us at custora.com.

For the video webinar version of this interview, click here.

To see what Custora can do for your business, request a demo today.

In this webinar, Custora Customer Strategy leads Lison Jullien and Maria Kikvidze will walk you through the step-by-step process they've used to help top retailers find and acquire high-lifetime-value customers through social media channels like Twitter and Facebook. In this session, you'll learn:

How to calculate customer lifetime value to identify your current high-value customers

To learn more, visit us at custora.com.

For the video webinar version of this interview, click here.

To see what Custora can do for your business, request a demo today.