Custora Time

Powering 1:1 Marketing at Kendra Scott

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In this wonderful conversation, Megan Kohout, VP E-Commerce and Customer Analytics at Kendra Scott joins Custora CEO Corey Pierson and Amperity Chief Product Officer Chris Jones to talk about the company's journey toward one-to-one marketing. You'll learn:

  • How Megan thinks about reaching each of her customer segments with relevant product recommendations, offers, and messages
  • How Kendra Scott is solving common blockers to one-to-one marketing, including creating a single customer view, defining the customer lifecycle, and scaling findings across channels
  • How Kendra Scott is using predictive segmentation to build audiences and activate them across channels

    • To learn more, visit us at custora.com.

    For the video webinar version of this interview, click here

    To see what Custora can do for your business, request a demo today.

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    Custora TimeBy Custora