In this webinar, Custora CEO Corey Pierson discusses the evolution from the age of the channel to the age of the customer and how measuring and tracking customer lifetime value is central to this new age of retail.

When you optimize around product or channel metrics without regard to the customers who are behind the metrics, you act as if all customers are equal. When you recognize the customers who think you’re a special brand, you can focus on making them feel special too.

The basis of what makes CLV your most important metric is the simple fact that there are some customers in your customer base who spend a lot more money with your business than the majority of your customers.

In this webinar, you’ll learn in more detail:

• How to define customer lifetime value and articulate the many ways it affects your organization.

To learn more, visit us at custora.com.

For the video webinar version of this interview, click here

To see what Custora can do for your business, request a demo today.