Custora Time

Kicking the Habit: Reducing Dependence on Price Promotions


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In this webinar, Custora Head of Product Management Jordan Elkind presents on the racy topic of rampant over-discounting and how retailers can escape the downward spiral of dwindling margins and fading customer loyalty. In this presentation you’ll learn:

  • The current state of retail and how excess promotional discounting has led to a devaluing of prestige brands and an unsustainable race to the bottom
  • How brands can use their data to home in on their best customers to learn how to be a better brand by serving them
  • Real-life use cases for reducing discount dependence while still achieving the business goals that discounts are supposed to solve for
  • To learn more, visit us at custora.com.

    For the video webinar version of this interview, click here

    To read our in-depth book on the topic of discount reduction, click here

    To see what Custora can do for your business, request a demo today.

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    Custora TimeBy Custora