Custora Time

Optimizing Performance Marketing with First-Party Data

Listen Later

In this webinar, Hannah Plotkin, Customer Engagement Manager at Custora will present alongside LiveRamp’s Erin Reynolds (Partner Engagement) and Dan Buckstaff (Head of Product Marketing & Channel Engagement) on the topic of using first-party data to improve your paid media efforts.

You’ll learn about:

  1. What first-party data is and why it’s your most valuable resources
  • How to put first-party data to use to optimize your customer relationships
  • Use cases to get your mind mulling over how your marketing performance could improve with your first-party data.

    • To learn more, visit us at custora.com.

    For the video webinar version of this interview, click here

    To read our in-depth book on the topic of Customer Lifetime Value, click here

    To see what Custora can do for your business, request a demo today.

    ...more
    View all episodesView all episodes
    Download on the App Store
    Custora TimeBy Custora