Custora Time

The New CMO: The Voice of the Customer Within the Organization


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Custora Director of Product Nitika Sheth will present on how designing marketing KPIs around customer-centric goals can grow to involve every team across the retail org in a multi-pronged effort to increase customer lifetime value.

In this webinar, you'll learn:

  1. How the finance team can use customer lifetime value for annual revenue and profit forecasting
  • How retail executive teams are using customer-centric KPIs to understand the true health of their customer database
  • How customer-centric KPIs help CMOs become the voice of the customer within their organizations
  • To learn more, visit us at custora.com.

    For the video webinar version of this interview, click here

    To get your free retail performance benchmark diagnostic, visit the Custora Pulse today: click here

    To see what Custora can do for your business, request a demo today.

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    Custora TimeBy Custora