Pharma Launch Secrets

How Data Analytics Can Create Competitive Advantages for Your Pharma Launch with Bharti Rai, SVP and GM of Health Insights, Products and Solutions at CVS


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In this episode, Bozidar is joined by Bharti Rai, the former VP of Commercial Acceleration, Commercial Operations, Insights, Analytics, Data & Digital at Novartis, and now the SVP and GM of Health Insights, Products, and Solutions at CVS.

They cover:

  • What are the leading sources for gathering first-party data?
  • How can data analytics contribute to customer personalization in the context of a pharma launch?
  • What types of data are typically analyzed in the pharmaceutical industry to gain a competitive advantage?

Subscribe here:

  • Apple: https://apple.co/3micGmF
  • Google Podcasts: https://bit.ly/3PUds6T
  • Spotify: https://spoti.fi/3M78XCC
  • RSS: https://bit.ly/3wTksIm

And connect with the host and guest here:

  • Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
  • Evermed: https://evermedtv.com
  • Bharti Rai: https://www.linkedin.com/in/raibharti/ 
  • CVS Website: http://www.cvs.com/ 

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:

  • Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
  • Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
  • Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 
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Pharma Launch SecretsBy Evermed

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