In this week’s episode of Data Unlocked, Jason sits down with Christina Louie Dyer, the Head of Social Impact & Sustainability of Lob and our very own Shela Wu, a Senior Data Analyst and  the chair of the Green Network at Simon Data. 

Here is what you need to know about Lob: It’s a direct mail automation platform that simplifies workflows by automating the entire direct mail process with end-to-end analytics and campaign attribution. 

In its client roster, you’ll find big international names such as Expedia, Twitter, and Booking.com.

As for Simon Data, well, you already know us, so there’s no need to reintroduce ourselves.

In this episode, Christina and Shela discuss what brands can do to offset their carbon footprint, how direct mail can be part of your overall marketing strategy, and more.

Ready to learn?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Christina and Shela (00:51)

How direct mail plays into your marketing strategy (02:08)

What’s your company’s footprint? (08:11)

What brands can do internally (11:34)

All about carbon footprint data (15:45)

How to expand into direct mail (19:15)

One last question (22:09)

Additional Resources:

Get in contact with Christina here.

Get in contact with Shela here.

Learn more about Lob here.

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