Components of a healthy data culture and how this leads to success or failure. The fundamental objective in collecting, analyzing, deploying data is to make better decisions. Develop and implement a data culture that stays very true to the business problem you want to solve. Analytics capabilities cannot be isolated from the actual business. Focus on and identify possible social, ethical and regulatory implications of your initiatives involving data and analytics. The need for people who can bridge both worlds, that of data science and that of on-the-ground operations. Such individuals are your agents of change.