Visit pamjordan.com to schedule a call with Pam’s team.

In this episode of Pivot to Profit, CFO Pam Jordan sits down with Joshua Cates, founder and CEO of Hero Marketing Agency and author of The Marketing Revolution, to unpack the truth about scaling, data, and profit in today’s business world.

Josh has built and sold multiple companies, helped generate over a billion dollars in revenue, and is now redefining what “marketing with purpose” really looks like.

You’ll learn:

• The mindset shift every entrepreneur needs about money

• How to use data as a tool (not a distraction)

• Why most agencies fail their clients — and how Hero Marketing fixes it

• The numbers every business owner should actually track

• How to scale profitably without losing your purpose

🔗 Learn more about Josh at heromarketingagency.com

📺 YouTube: @marketlikeahero

💼 LinkedIn: Joshua Cates

📸 Instagram: @marketlikeahero

📘 Facebook: Hero Marketing Agency

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Recommended Videos:

– Overdrafts, Crack Loans, and a Comeback: The Slay Bae Beauty Journey | Gina Micheletti

– Power Partnerships Help You Scale with Genesis PT Founders | Dr. Becky Allen and Dr. Corrie Maguire

– From Burnout to Buyout: How Pam Helped This Agency Pivot to Profit | Kristina Kuss

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Want More Financial Clarity?

📺 YouTube: @pamjordancfo

💼 LinkedIn: Pam Jordan

📸 Instagram: @pamjordancfo

📘 Facebook: Pam Jordan CFO

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Key Takeaways from This Episode:

✅ Marketing should start with your numbers — not your ads

✅ Data is your decision-making power, not a distraction

✅ Profit-focused marketing builds sustainable growth

✅ The right strategy can align purpose and performance

✅ Remember — it’s not what you make that matters, it’s what you keep