The Marketing Intelligence Show

How Data Speaks uses impact-based attribution to measure and improve advertising ROI

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In this episode of The Marketing Intelligence Show, Jessica Gondolfo chats with Zeke Camusio, founder and CEO of Data Speaks. Zeke breaks down the concept of impact-based attribution and explains how it can help you optimize your marketing budget and maximize return on investment (ROI).

In this episode, you'll learn:

  • What impact-based attribution is and how it differs from traditional attribution models
    • How Data Speaks uses machine learning to measure the true impact of marketing campaigns
      • How to identify areas where you can be spending your marketing budget more efficiently
        • How Data Speaks centralizes data using Supermetrics to acquire customers at scale.
          • Tips for converting paid traffic into organic traffic

            • Tune in now!

            ...more
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