In this episode, Hande Kahraman, Global Product Marketing Leader at DataSnipper, breaks down the real challenges of monetizing a fast-growing Gen AI product. While customers loved the innovation, rising AI costs and sky-high expectations made it difficult to price sustainably. Hande shares how she worked closely with finance and sales teams to map value against cost, run willingness-to-pay interviews, and introduce fair usage limits that customers could understand and trust.