In this episode, Hande Kahraman, Global Product Marketing Leader at DataSnipper, breaks down the real challenges of monetizing a fast-growing Gen AI product. While customers loved the innovation, rising AI costs and sky-high expectations made it difficult to price sustainably. Hande shares how she worked closely with finance and sales teams to map value against cost, run willingness-to-pay interviews, and introduce fair usage limits that customers could understand and trust.

David Appel breaks down his ABC framework for vertical AI product marketing, covering everything from understanding customer nuances and leveraging unique data sets to mastering outcome-based pricing models.

He emphasizes that traditional product marketing skills still matter, but only if you evolve them for the AI era through world-class customer engagement, tactical use cases, and hyper-personalized content. David's message is clear: adapt or get left behind.

In this episode, host Nitin Kartik sits down with Maria Bersteneva, Senior Director of Product Marketing at Brandwatch, to unpack a real-world product marketing case study that every B2B marketer can learn from.

Maria shares how her team transformed an AI product launch that initially failed to convert data scientists into buyers, and how a strategic pivot in positioning and audience targeting turned the story around. Through her signature three-step research process, Maria walks us through how shifting focus from data scientists to loyalty marketers completely redefined success for her company.

When client activations flatlined at 23 – far short of the 75-goal – Sedall Asante, Product Marketing Lead at Aptos Labs and former Coinbase PMM, took a strategic deep dive. Through client interviews, feature prioritization, and powerful storytelling, he helped drive activation up to 115 clients in just two quarters. Host Nitin Kartik unpacks Sedall’s approach, revealing how data, empathy, and collaboration can transform a struggling product into a growth engine.

In this episode, Nitin speaks with Langley Barth, Staff Product Marketer at Intuit, with a background in the U.S. Navy. Langley emphasizes the importance of understanding customer insights and building trust through authentic interactions.

Plus, he highlights the need to bridge the "say-do gap" and work closely with cross-functional teams to drive impact. Langley also mentions his commitment to mentoring veterans transitioning to civilian careers.

Ariana Faustini reveals how to transform from AI-reactive to AI-first. Learn practical strategies for streamlining processes, building AI-fluent teams, and achieving breakthrough results, like compressing campaign timelines from weeks to hours. Packed with actionable insights for marketers at any stage of their AI journey.

In this episode, host Nitin Kartik sits down with developer marketing and product leader Katie Miller (ex-Google, Slack, Asana) to unpack a deceptively tricky challenge – a company-wide product color change.

Katie shares how a seemingly simple brand update turned into a high-stakes case study in change management, accessibility, and cross-functional alignment.

Join host Nitin Kartik and product strategist Karim Wagdy as they break down how to build a high-impact competitive intelligence (CI) program in just 90 days. Learn how to align sales, product, and marketing using real insights, not guesswork. From battle cards to win-loss analysis, Karim shares actionable tactics and looks ahead to the future of AI in product marketing.

In this episode of Product Marketing Maestros, host Nitin Karthik sits down with Arnav Singh, a battle-tested competitive intelligence leader, to break down how he launched a win-loss program that went from ignored to indispensable.