Ariana Faustini reveals how to transform from AI-reactive to AI-first. Learn practical strategies for streamlining processes, building AI-fluent teams, and achieving breakthrough results, like compressing campaign timelines from weeks to hours. Packed with actionable insights for marketers at any stage of their AI journey.

In this episode, host Nitin Kartik sits down with developer marketing and product leader Katie Miller (ex-Google, Slack, Asana) to unpack a deceptively tricky challenge – a company-wide product color change.

Katie shares how a seemingly simple brand update turned into a high-stakes case study in change management, accessibility, and cross-functional alignment.

Join host Nitin Kartik and product strategist Karim Wagdy as they break down how to build a high-impact competitive intelligence (CI) program in just 90 days. Learn how to align sales, product, and marketing using real insights, not guesswork. From battle cards to win-loss analysis, Karim shares actionable tactics and looks ahead to the future of AI in product marketing.

In this episode of Product Marketing Maestros, host Nitin Karthik sits down with Arnav Singh, a battle-tested competitive intelligence leader, to break down how he launched a win-loss program that went from ignored to indispensable.

In this episode of Product Marketing Maestros, Nitin Kartik chats with Beth Winters, Principal PMM at Dynatrace, about how she built a competitive intelligence program from the ground up.

Beth shares how she tackled a lack of visibility into the competitive landscape, created scalable battle cards, launched a win/loss program, and delivered high-impact insights across sales, product, and exec teams.

Nitin Kartik talks with Carolyn Klinger, Senior Director of Market Intelligence at Affinity. Carolyn shares how her team launched a targeted competitive intelligence campaign that:

- Boosted win rates from 16% to 45%

- Increased ARR win rate from 22% to 80%

- Drove $1.2M in revenue in just 90 days

Learn how battle cards, internal alignment, and customer insights helped Affinity beat a rising competitor.

Laura Kaminski from iTradeNetwork shares why rushing AI products to market is a mistake and how focusing on value differentiation leads to better outcomes.

Discover the workshop methodology her team used to cut through AI hype and identify real customer problems worth solving. Learn how this approach led to a breakthrough use case for tracing perishable items in the food supply chain.

Laura Kaminski from iTradeNetwork shares why rushing AI products to market is a mistake and how focusing on value differentiation leads to better outcomes.

Discover the workshop methodology her team used to cut through AI hype and identify real customer problems worth solving. Learn how this approach led to a breakthrough use case for tracing perishable items in the food supply chain.

In this episode, host Nitin Kartik sits down with Olga Skrebneva, Director of Product Marketing at Sumsub, to explore how bold innovation meets market resistance – and how education, not just promotion, can turn the tide.

Olga shares an eye-opening case study on launching a non-document identity verification solution that challenged conventional compliance expectations.

Simon Gergaud, Product Marketing Manager at HelloAsso and ambassador for Product Marketing Alliance, unpacks a compelling case study on driving product adoption before launch – embedding marketing strategy into product discovery to ensure alignment, clarity, and impact.

From reshaping value propositions through Amazon-style mock press releases to cross-functional alignment with product, sales, and support, this episode is packed with actionable insights for PMMs everywhere.