Product Marketing Maestros: Tales from the Front Lines

In this episode of Product Marketing Maestros, host Nitin Kartik sits down with Hannah Pickering, Senior Product Marketing Manager at HealthEquity. Hannah shares her insights on the common challenge of creating sales collateral in a silo and how product marketers can overcome this to drive greater sales team adoption and customer impact.

In this episode of Product Marketing Maestros, host Nitin Kartik sits down with product marketing expert Matt DePersis to discuss his experience reviving a dormant product at Rakuten Rewards.

Host Nitin Kartik sat down with Aphrodite Brinsmead, who has built successful product marketing functions in both startups and large enterprises.

As Director of Product Marketing at Zilliz, Steffi reveals her proven tactics for using the voice of the customer to course-correct a floundering product. Learn Steffi's strategies for getting product and marketing teams on the same page to address real customer needs.

In this episode, We follow Aliona Margulis' journey to creating an engagement campaign that propelled her company from second place to market leader.

In this episode of Product Marketing Maestros, host Nitin Kartik sits down with Tom Crist, Principal at Fluvio and Product Marketing Alliance Ambassador, to discuss one of the biggest challenges in product marketing—creating and scaling impactful case studies.

In this episode of Product Marketing Maestros, we sit down with Greg Leach, Director of Product Growth and Product Marketing at 7Shifts. Greg shares his insights on the critical importance of defining a clear ideal customer profile (ICP) for early-stage startups. He walks us through the steps he took to gain stakeholder alignment, leverage data to identify core customer segments, and ensure company-wide adoption of the ICP.

In this episode of Product Marketing Maestros, we dive into the nuances of product sunsetting with industry expert, Philip Voulgaris.

In this episode, Michele Nieberding, Director of Product Marketing at MetaRouter, shares her experiences and strategies using the ABC framework: Antecedents (challenges faced), Behaviors (actions taken), and Conclusions (outcomes achieved). Her insights are particularly valuable for product marketers navigating different organizational structures and trying to align their efforts with broader business goals.

In this episode of Product Marketing Maestros: Tales from the Frontlines, host Nitin Kartik chats with Molly Chapman, Head of Product Marketing at MoorePay.

Molly shares her expertise on mastering opportunity loss analysis, emphasizing the importance of combining qualitative and quantitative data, automating processes, and continuously refining strategies based on stakeholder feedback.