David Long is the Executive General Manager of the Hansel Auto Group. David has experience with almost every aspect of the auto industry, having been a general manager, owner, operating partner, VP of operations, and consultant in and out of auto. 

Before Hansel Auto Group, David was the Used Vehicle Director for the Del Grande Dealer Group and Vice President of Operations at The Niello Company.

In this episode…

Everyone knows the “golden rule”: treat people the way you want to be treated. Many businesses, including car dealerships, have been using this rule to provide different types of services and products to their customers. But, because of advancements in technology, there is a need for dealerships to reconstruct this rule.

David Long believes that the new “golden rule” is slightly different:treat people the way they want to be treated. This means that dealerships should figure out how their customers want to engage and use that to their advantage. Some customers prefer text messages, some like talking through the phone, and still others may prefer face-to-face communication. So, how do you discover what your customer wants?

In this episode of the Inside Auto Podcast, co-hosts Aharon Horwitz and Ilana Shabtay are joined by David Long, the Executive General Manager of the Hansel Auto Group, to talk about how dealerships should communicate and sell to their customers. They discuss the “golden rule”, how technology and COVID-19 have changed how dealerships operate, and how the Clubhouse app is being used by players in the automotive industry.