Website: https://www.digitalconstructionpodcast.com

Episodes: https://www.digitalconstructionpodcast.com/episodes

Episode notes: https://www.digitalconstructionpodcast.com/episode/how-deep-space-is-empowering-mid-sized-builders-with-startup-co-founder-luke-johnson

Host: Andrea Ciaffi  https://www.linkedin.com/in/andrea-ciaffi/

Guest: Luke Johnson https://www.linkedin.com/in/lukesjohnson/

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Most construction businesses have more software than they can manage. And yet meaningful digital change remains rare. The gap between deploying a tool and getting people to actually use it is wider than most teams expect, and the reasons are rarely about the technology itself.

Luke Johnson is co-founder of Deep Space, an all-in-one AI construction management platform built for mid-sized commercial builders. In this conversation, Luke draws on his path from BIM coordinator to software founder to explain why digital adoption in construction so consistently falls short, and what it takes to change that.

00:00:00 – Best career advice: don't fall in love with your creation

00:01:15 – From BIM professional to tech founder

00:03:30 – The founding problem: data silos and communication gaps

00:04:35 – What Deep Space is and why the mid-market is underserved

00:08:40 – Selling tech in construction: trust over features

00:11:10 – State of digital adoption across Tier 1 and mid-market

00:12:40 – Why leadership mandate drives adoption

00:14:15 – Implementation vs deployment: meet users where they are

00:19:55 – Helping clients uncover the real problem

00:20:45 – AI's real impact and what tech is overhyped

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