Every musician and artist has a want and a dream to make it big in whatever genre or industry they are in. But one thing that we all know is that only a few ever achieve that dream. But what do those artists and musicians have in common, they are willing to adapt their delivery of their art, and be genuine in it.

One UK alternative metal band decided to pivot their marketing technique in order to ensure that the delivery of their latest album was going to have more of a chance to succeed than their previous releases. And upon release of that album, it has proven to have worked.

Cherry from the alt metal band Defences joins the Chord Progression Podcast today. The 2024 album Shadow Light is out now, and we reflect on it with Cherry in this episode by talking about

• The reaction to the fan's positive reaction to the album, and the discovery of Shadow Light by many new fans.
• What Defences changed in their presentation and marketing of Shadow Light that led to the band's greater rise throughout 2024.
• How the concept of shadow worked shaped the creation of Shadow Light, and how it works on the album's dynamic sound.

This band is on the rise and we are bringing you so many more bands that are on the rise, and those that have already risen to the top. We aren't stopping, so keep up with all these bands by hitting that subscribe button.

Find Defences Online:

Facebook: https://www.facebook.com/Defences

Twitter: https://x.com/DefencesUK

Instagram: https://www.instagram.com/defencesuk/

Tik Tok: https://www.tiktok.com/@defencesuk

YouTube: https://youtu.be/BfYWD2WVot4?si=nRE9qyj-Zh3ndECc

Website: https://www.defencesofficial.com

Merch: https://www.defencesofficial.com/store

Spotify: https://open.spotify.com/artist/6M3IxScP80lP27UNxjrMJv?si=OhPKKy2KRYSMUeKCAef8SQ

Apple Music: https://music.apple.com/us/artist/defences/987871866

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Welcome: (0:00)

Checking In with Cherry Right After Album Release: (1:07)

Initial Reaction to Shadow Light Release: (2:45)

What Caused Defences to Get Noticed in 2024: (5:24)

The Difference Going from Independent Band to Signed Band for Shadow Light: (10:41)

The Inspiration to Create Shadow Light by Shadow Work: (14:54)

The Song Cherry was Most Nervous to Release on Shadow Light: (22:50)

Song that Helped Cherry Get Through Tough Times: (29:03)

What 2025 Has in Store for Defences: (30:23)

3 Artists to Check Out: (32:57)

Kevin's Final Thought; Improvise, Adapt, Be Vulnerable in Art: (37:53)