Choosing your niche can feel equal parts exciting and terrifying, especially when every clinic around you seems to be offering everything.

In this episode of Fresh Pod, we sit down with Kia, founder of Blume Aesthetics, to unpack how clarity, confidence, and a well-defined niche became the foundation of her thriving boutique clinic.

Kia shares her journey from starting intentionally small to building a loyal patient base, choosing services that aligned with her skills and values, and growing through authentic community connections rather than pressure or overwhelm. If you've ever questioned your direction, felt pulled in too many marketing directions, or wondered if being “niche” would hold you back. This conversation will give you the clarity to move with purpose.

In this episode, you’ll learn:🌸 How defining your niche attracts better-fit, more loyal patients🎯 Why offering fewer services can actually grow your clinic faster✨ How to build a boutique patient experience that feels elevated but genuine🤝 Ways to collaborate with local businesses to grow without relying solely on socials📆 Why follow-up appointments are one of the most powerful retention tools🧠 How to make confident business decisions without getting lost in comparison💛 The mindset shift that helps you stay aligned, grounded, and in demand

About Kia & Blume AestheticsKia is the owner and founder of Blume Aesthetics, a boutique Perth clinic known for patient trust, thoughtful treatment planning, and an elevated yet grounded approach to cosmetic injectables. Her journey is a refreshing example of growing a clinic with intention - through community, clarity, and a strong sense of purpose.

🌐 Website: https://blumeaesthetics.com/📱 Instagram: https://www.instagram.com/blumeaesthetics🎙️ Podcast: The Blume Edit: https://open.spotify.com/show/6bXWvGcoCeA22y3CMSuXrs?si=a609e936f0844428▶️ YouTube: https://www.youtube.com/@theblumeedit

Fresh Clinics Links:🌐 Website: https://www.freshclinics.com/📱 Instagram: https://www.instagram.com/fresh.clinics/