How Dell Boomi Boosts Customer Retention with Meaningful Brand Events

Tania Mushtaq, Head of Marketing of Dell Boomi Asia Pacific and Japan, on How to Produce a Customer-Centric Event to Evangelize Your Brand: Marketing Scoop Podcast by SEMrush Today we are spotlighting Tania Mushtaq of Dell Boomi. The intelligent, flexible, and scalable Boomi platform unites your digital ecosystem to accelerate business outcomes. She discussed the core principles of producing a meaningful event for your brand that leads to higher customer retention and referrals. “Marketing is B to Me”. Key Principles: - Right Content. - Right People to deliver that content. - Right Place. The location needs to be accessible. - Set Expectations. Do not over promise and underdeliver. Apple Podcasts | Google Podcasts | Spotify | Stitcher Host, Espree Devora https://twitter.com/espreedevora https://www.linkedin.com/in/espree Guest, Tania Mushtaq of Dell Boomi https://twitter.com/tanmushi https://www.linkedin.com/in/tania-mushtaq-63b11026 Credits: Produced by SEMrush and WeAreTech.fm * Hosted by Espree Devora* Story produced, Edited and Mastered by Adam Carroll * Shownotes by Karl Marty * Team Support by Janice Geronimo * music by Epidemic Sound