Washington Monthly

How Democrats Won Virginia and New Jersey | Angela Kuefler


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We go behind the scenes with Angela Kuefler, the pollsterwho helped engineer the historic victories of governors-elect Abigail Spanberger and Mikie Sherrill.

Earlier this month, Democratic gubernatorial candidates AbigailSpanberger and Mikie Sherrill notched blockbuster victories in Virginia and New Jersey. 

Spanberger trounced her Republican opponent, Lt. Gov. Winsome Earle-Sears by a 15-point margin, while Sherrilldefeated businessman Jack Ciattarrelli by 13-points.

The Virginia and New Jersey campaigns relied on similar tactics:A core message on affordability; an emphasis on the national security backgrounds of both candidates; and a willingness to stand up against Trump. One of the chief strategists who devised this approach is pollster Angela Kuefler, a partner at Global Strategy Group who worked with both candidates. Kuefler also brought to both races her perspective as the rare female pollster in a male-dominated field.

Hosts: Anne Kim and Matt Cooper

Guest: Angela Kuefler, Partner, Global Strategy Group

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Washington MonthlyBy Washington Monthly