In 2017 Simon, together with Bernard Salt, co-founded The Demographics Group. The group provides specialist advice on demographic, consumer and social trends for business.

Simon has presented to corporate, government and industry groups across Australia on demographic trends, consumer insights and cultural change in Australia.

His presentations and quirky observations are enjoyed by audiences from the financial services, property, government, education, technology, retail and professional services industries, among others.

Simon is a columnist for The New Daily newspaper and is a contributor to The Australian newspaper.  He is a prolific media commentator on demographic and data matters.

Simon has amassed 700,000 global followers on social media and reaches over 35 million people every month.  He ranks as one of the world’s Top 10 influencers in data visualisation. Simon holds degrees in geography from leading universities in Berlin and Melbourne and worked for 4 years as a consultant with KPMG Australia.

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